Our story begins 30 years ago in Seattle...

From the Internet's fledgling beginnings, we knew we had found our place in the new digital world.

The photo shows the city of Seattle with large skyscrapers and an observation wheel.
Kelly Smith in a cafe drinking a cup of coffee and looking out the window.
About Zeitcore

Our founder's story led us here - a new business with an unforgiving focus on enterprise-scale Shopify Plus.

Zeitcore® is a global Shopify-centric software developer and agency that works with innovative companies to create the very best Shopify® implementations. With backgrounds at Athletic Greens and Starbucks, we work with founders, CEOs, and executive teams to realize their most significant opportunities with Shopify at the core.  Like so many others, we design and develop exceptional Shopify stores.  But we go much, much further.  Enterprise integrations and triggers like leadership changes, shifting business models, market expansions, and product innovations are perfect challenges for us.

Zeitcore is our love letter to Shopify

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Several templates and mockups for Starbucks.

With executive leadership experience at Starbucks, MGM Resorts and Athletic Greens, our team had a front-row seat to all that challenges eCommerce initiatives at scale - especially those on Shopify. We started Zeitcore from a place of immense passion and lessons learned. We knew we could help connect the dots for companies with big ambitions.

Our founder's story starts in 1994, at a time when the internet was grappling with it's own identity.

Zeitcore founder, Kelly Smith got his first "real" job with a scrappy outfit in Seattle called Spry. This was in the heady heyday of the web itself. He couldn't have known it at the time but he'd finally find the kind of work that everyone dreams about - a job that doesn't feel like a job.

1994
Joins the first commercial web browser company

Seattle-based Spry licensed the original Mosaic browser source code from the National Center for Supercomputing Applications and we decided to put it in a box. It was called Internet in a Box and was one of the very first ways most people got online in those days.

1996
Joins the first streaming audio company

Kelly leaves Spry and goes to work for another small company (now called RealNetworks) in Seattle with a big dream - stream audio over the internet for the first time.  RealAudio. Check.

1998
Stream video over the internet

The brilliant team at RealNetworks ups the ante and offers the first technology for ambitious companies to stream video online.  

1999
Starts first company

Kelly starts his first company (RocketVox) with a dream to license archived video content to anyone that thought digital delivery of video content could enhance their business.

2000
Sells first company

Kelly and his cofounders sell the company to a crew of Microsoft vets working on another project and it becomes known as ThePlatform. Today, it's owned by Comcast.

2004
Starts a few more companies

Kelly starts several more venture-backed companies and begins to really internalize the highs and lows of entrepreneurship. During these years, he sharpens his creative approach to life and out-of-the-box thinking in order to drive better business outcomes.

2014
Leads digital products at Starbucks

Kelly tries his hand in corporate life, first heading technology for Starbucks in China and then leading the team developing the popular mobile ordering app - the biggest digital commerce effort in all of "brick and mortar."

2017
Chief Digital Officer at MGM Resorts

More exposure to large companies, this time leading digital at MGM and heading up a half-billion dollar e-commerce enterprise in the process.

2022
Chief Digital Officer at Athletic Greens

Redesigned the tech & teams responsible for AG1, the biggest player in DTC nutrition. Learned a lot of value lessons operating the largest Shopify platform in this category.

01.
We only do Shopify

We exclusively focus on Shopify, dedicating all our resources and expertise to mastering this platform. This singular focus allows us to delve deeper into the nuances of Shopify and Shopify Plus, ensuring that we provide the highest level of service and innovation.

02.
We develop software

Zeitcore is not just our name; it's our flagship product—a state-of-the-art commerce hub specifically designed for Shopify. As developers, we create software solutions that go beyond the basic functionalities of e-commerce. Zeitcore stands out as a superior Customer Data Platform (CDP) alternative, crafted with the unique needs of Shopify users in mind.

03.
We prefer a "one team" approach

We prefer that our clients see us as an extension of their own team rather than as external consultants. This "one team" approach fosters a deeper understanding and alignment of goals, ensuring that every strategy and solution we implement is perfectly attuned to our clients' business needs and culture.

04.
We put data first

We recognize that data is the cornerstone of modern e-commerce and the driving force behind the AI revolution. Our approach places a strong emphasis on data-first strategies, ensuring that every decision and innovation is grounded in robust analytics and insights. By prioritizing data, we equip our clients with the tools to not only understand their current market position but also to predict future trends and customer behaviors.

05.
We focus on mid-enterprise tier

We specifically target the mid-enterprise tier within the Shopify market, recognizing the unique challenges and opportunities this segment presents. Companies in this tier are often at a pivotal stage of growth, seeking to scale their operations efficiently while maintaining or enhancing the quality of their customer experience. Our focus here allows us to leverage our expertise in Shopify’s robust capabilities to meet these complex demands.

06.
Over-deliver is how we deliver

Exceeding customer expectations is not the exception—it's our standard. We pride ourselves on over-delivering, making it a fundamental part of how we operate every day. This commitment to going beyond what is asked or expected ensures that our clients receive not just what they need, but more than they hoped for. By consistently providing additional value, we forge stronger relationships and build trust, which are crucial for long-term success.

Djamile and her colleague are working hard on the product.
A man works behind the bar in an establishment. His bag lies on the floor next to him.
OUR VALUES

We take our vision and client commitment seriously, so it was with the deepest consideration that we crafted our values to reflect our reason for being.

We appreciate the intangibles that separate the good from great.
We empathize the focus on rare talent. People first.
We believe builders can be business people and business people can be builders.
We love polymaths.
We are ferocious learners.
We are growth-minded.
We try to see the first principles in everything.
Great outcomes are all that we aspire to.
We listen hard and we work hard.
We think velocity is a secret weapon.
100 details done well is 1000 times better than one good idea.
We think creativity is more powerful than almost everything.  Think outside the box.
We worry about the things that worry our clients.
We get asked to do a lot of things but we don't always do them. but we do always try to do the right things.
We don't have any clients that regret working with us.
We think bigger than many. We win in the weeds more than most.
We often act as digital therapists for our clients.
WHERE WE ARE BASED
We are a tight-knit, 100% remote company. We are characterized by many languages, diverse points of view and a love for exceptional design and engineering. Our HQ is Boise, Idaho.
Chișinău
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Boise
Boise at night with lanterns and high-rise buildings.
Yerevan
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Nice
Nice with bright blue bays and yachts.
Miami
 Miami with tall skyscrapers and turquoise waters of Biscayne Bay.
Kiev
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We help companies navigate the hardest things about enterprise-scale Shopify projects.
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Let's discuss Shopify

We don't have a motto but if we did, it would be "Never. Disappoint."  We do what we say we're going to do and get it done. We don't need to be pushed and we don't need to be told twice.