LGbeauty
We helped LG launch a new beauty business on headless Shopify Plus with Sanity.io
The LG division CEO presented us with a unique challenge...
The newly appointed CEO helped us appreciate that LG is so much more than televisions, computer monitors and appliances. They are also one of the largest developers of skincare, haircare and oral care products in Korea. Already a formidable force in other retail channels, we were tasked to help them build a newly branding site to sell direct to consumers through their own channel. With some existing enterprise systems in place, we set to work to develop a ground up system that could scale to support their enterprise ambitions.
All in on headless
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Using React for the front end enables the creation of dynamic, app-like shopping experiences that can be tailored to the unique needs and preferences of LG Beauty's audience.
We knew that headless websites often load faster than traditional ones because the front end is optimized for performance, leading to better user experiences and potentially higher conversion rates.
With headless Shopify, LG Beauty can easily integrate and synchronize its e-commerce platform with various touchpoints (social media, mobile apps, devices, etc.), providing a cohesive brand experience across all channels.
The flexibility of headless commerce, combined with the power of Shopify's back-end capabilities, allows for highly personalized content, offers, and shopping experiences based on user behavior, preferences, and data analytics.
The headless approach allows LG Beauty to scale its operations more efficiently. As the business grows, it can add new features, channels, and customer touchpoints without overhauling the entire system.
LG got full control over content with Sanity.io
We needed a fully customizable, headless CMS designed for modern web development. We chose Sanity.io for it's infinite flexibility, real-time collaboration features, and how it seamlessly integrates with React and Shopify to create a powerful, unified platform for e-commerce.
Sanity delivers content anywhere (just like a headless CMS). Beyond that, Sanity gives you total composability. A fully decoupled, real-time content back end. Entirely customizable content workspaces.
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We're not just Shopify experts - we're business strategists, technology leaders, and customer experience enthusiasts who happen to be really good at Shopify. We're the partner you want in your corner as you embark on your Shopify Plus journey.
Even today, we work as an extension of the team to create requirements and grow the business
This involved understanding LGbeauty's evolving goals, market trends, customer feedback, and performance analytics. We worked closely with LG Beauty to develop strategies that are not only reactive to current data but also proactive towards future opportunities and challenges.
Our team adopts an agile approach to implement new features, optimizations, and campaigns. This allows for rapid testing, learning, and iteration, ensuring that LGbeauty's digital presence remains dynamic and competitive. We stress the importance of continuous learning and conduct regular reviews and feedback loops with the team to refine strategies and tactics.
The system is more than just a style guide; it's a cohesive set of components, guidelines, and best practices designed to ensure a consistent brand experience across all digital touchpoints. The design system plays a key role in marrying aesthetics with functionality, ensuring that every element of the online presence reflects LGbeauty's brand identity and values.
We regularly conduct training sessions designed to familiarize the LGbeauty team with Shopify Plus's features and functionalities. The same is true for in-depth training on content management strategies and best practices. This includes creating engaging, brand-consistent content that's optimized for user experience and site performance.
LGbeauty brings the allure of Korean beauty direct to the North American market.
With Shopify Plus, we were able to help LG launch a new headless website in record-time, while reflecting their brand in the most professional way.
Ready to leverage the power of Shopify Plus for your enterprise? Contact us today to start your migration journey.